Fractional Sales Leader
Expert sales leadership without the full-time cost.
According to the 2025 State of Fractional consulting report, 25% of U.S. businesses currently utilize fractional hiring, a figure projected to increase to 35% by the end of 2025. For startups and growing companies, engaging a fractional sales leader offers considerable financial efficiency, providing high-level expertise at an estimated 60-70% lower cost than a full-time executive. Net: It's a startup competitive advantage.
Is your company hitting a growth ceiling because your go-to-market strategy and sales team can't scale beyond their current foundation? You've built initial processes and invested in tools but don't have time to develop them. As investor pressures mount and competitors advance, DON'T hire an expensive full-time executive—instead, consider a strategic Fractional Sales Leader that delivers immediate ROI while building predictable, scalable growth.
About
I bring 20+ years of sales leadership experience from world-class organizations like Salesforce to your business without the cost of a full-time CRO. My approach doesn't simply "lift and shift" enterprise infrastructure and playbooks—I tailor and execute solutions for your specific business model, helping transform founder-led sales into predictable revenue machines that simultaneously boost investor confidence and free you to focus on what you do best: leading your company vision.
Years of Martech Domain Expertise
12
Years of Enterprise, Cloud, SaaS, B2B Sales Experience
25+
Years Leading Sales Teams
10+
Core Services
Each company is at a different point in their journey. Let's discuss the biggest challenges you are having and I will help you determine which services will fast track you to your business goals.
Strategic Sales Leadership
● Go-to-market strategy development and execution
● Revenue forecasting and goal-setting frameworks
● Target market identification and ICP refinement
● Value proposition development and competitive positioning
Revenue Acceleration and Deal Support
● Executive sponsorship and hands-on leadership for key opportunities
● Deal reviews and blindspot identification
● Pipeline health management
● Sales execution coaching to increase conversion rates
Sales Process Optimization
● Implementation of proven methodologies (MEDDPICC, Value Selling, BANT)
● CRM optimization and sales tech stack implementation
● Custom sales playbooks and qualification frameworks
● Pricing and packaging guidance
Operational Excellence
● Quota and territory planning
● RevOps optimization for enhanced productivity
● Forecasting methodology and accountability systems
● Account planning templates and frameworks
Team Development and Coaching
● Sales talent assessment and performance improvement
● Compensation plan design aligned with business goals
● Training programs and coaching frameworks
● Recruitment and onboarding of high-performance team members
Engagement
- Typical engagement starts with 90-day assessment and implementation
- First 30 days: Assessment, prioritization of initiatives for maximum impact
- Flexible capacity (ex. 1 day a week, 2 days a week, etc.); billed as a monthly retainer
- Options include: interim sales leadership, coaching existing sales leaders, or specific project-based work
Testimonials
★★★★★
"I had the opportunity to work with Dan during his time as Head of Sales at Marigold. What stood out to me was his methodical approach to organizational design and his commitment to building sustainable team structures. Dan brings a wealth of enterprise sales experience and demonstrates great integrity in his leadership approach. He has a particular talent for developing systematic sales processes and building teams with clear accountability frameworks."
- Jessicah Hartley, Chief of Staff, Marigold
★★★★★
"Dan is a natural leader and a successful sales professional. I've had the distinct pleasure to partner with Dan for several years and have seen him work and operate through many scenarios. Through the best of times when the numbers are green and the Sales are solid, he is humble and doesn't settle. When times are tough and scenarios are less than ideal, he stands firm, doesn't get emotional and is the banner you want to run to. Dan is always professional and curious with customers which makes him such a successful sales professional.
- Kevin Baldacci, Head of Solutions Product Marketing, Asana
★★★★★
"Dan brings a fantastic mix of the 'art and science' required to drive good sales results. He is the kind of leader who not only is a strong advocate for his people, but he also has the diligence around process and methods that makes him quite skilled at managing teams as well as managing up. As a leader in Revenue Enablement, my team delivers the best results when there is close alignment with and engagement from sales leadership. That is the kind of partnership I had with Dan. He would strategize and bring valuable input to each initiative all with a pragmatic approach and a keen sense of humor."
- Roselyn Osgoodby, Marigold, VP of Global Enablement
★★★★★
"Working with Dan was a fantastic experience. He led the sales team in every sense of the word. He kept us working in the right areas to maximize the potential of an incredibly difficult account to navigate through with IT leaders that didn't want to deal with us. We successfully penetrated the account, and Dan was the catalyst to bringing all of the business leaders in to understand the value we brought to their organization. Dan is a phenomenal leader who knows every inch of the sales cycle from directing prospecting to understanding the inter workings of our product line to helping IT see the vision he and the business had painted for a solution. Dan is one of the best sales leaders I have been around at this company and his team focused approach, making sure everyone on the team was engaged and working to close the most business was absolutely the number one reason for our success."
- Steve Kalush, Solutions Sales Director, CoreLogic
★★★★★
"As the marketing person responsible for lead-gen programs and marketing campaigns, having great working relationships with the sales team is critical for success. As such, working with Dan was a pleasure and I found him to be very insightful, communicative and great at providing feedback on campaigns and how they were working for his team. Instead of a “request response” relationship, Dan worked as a partner with the marketing team to help in delivering quality leads from marketing campaigns and translating those into results for his team.
- Angel Kaur Oberoi, Growth Marketing Leader, Simpplr
★★★★★
"I had the pleasure of working with Dan to recruit Sales talent for his team in 2015. Dan is an engaging, committed business partner which created a very productive relationship. He acts with integrity and he’s committed to the long term success of the individuals on his team. And as a bonus he has a great sense of humor!
- Erin Aldrich, Go-to-Market Leader, Databricks
★★★★★
"I had the opportunity to work with Dan as his PMM cross-functional partner while he was at Marigold. From day one, he jumped right into the deep end - learned our product suite in and out, helped put together processes and improvements where they were needed, and pointed out where the status quo maybe wasn't the right way to go about things. He then went on to build out a strong sales team combining the existing team with new talent, blending them together seamlessly. Dan will be an asset to any team he joins by bringing his extensive Enterprise expertise, cross-funtional relationship building skills, and ability to inspire sales teams with him."
- Camille Cohen, Director of Product Marketing, Active Campaign
Resources
Documents
Articles
- What is a Fractional Sales Leader
- Why Fractional Sales Leadership is the Secret Weapon for Startups Seeking Their Next Funding Round
- Part1: What I learned in 10 years of sales at Salesforce.com- And Key Learnings for Startups
- Part 2: What I learned in 10 years of sales at Salesforce.com- And Key Learnings for Startups
- Part 3: What I learned in 10 years of sales at Salesforce.com- And Key Learnings for Startups
- Part 4: What I learned in 10 years of sales at Salesforce.com- And Key Learnings for Startups
Telephone: 408-309-2357
E-mail: dan.williams@dwrevenuesolutions.com
LinkedIn: https://www.linkedin.com/in/danielwilliamsprofile/